What is meant by the term “credentials” when it comes to customers in the world of franchising?Credentials can be defined as entitlement to privilege, with the privilege in this case being the hard earned loyalty of consumers. So food franchising operators can become entitled to the privilege of loyal customers through strategic decision making that focuses on customer needs.
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A comprehensive six-part investigation into food franchises, the most-franchised industry.
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Enterprising women are smashing through business's "glass ceiling", and the world of franchising is no different. Women can discover franchise opportunities ideally-suited to their needs, be it less risk, less financial capital or greater time flexibility. Our research shows that women display characteristics better-suited to franchising than men. Follow the link for the most exciting franchise opportunities for women.
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Get the competitive edge with the bright new face in the after-school learning center market! Read More
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December 6, 2013
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The store at the Woodmen Valley Shopping Center, 6964 Academy Blvd, Colorado Springs, will open Friday November 22, 2013. Read More
Franchising: The American Way
Franchising has been providing Americans with business opportunities for over 150 years. The growth of the American economy has been aided by franchise businesses going back to the 1850s and many of the most widely-loved American products, like the automobile or Coca-Cola, owe their success in part to the franchising model.
As America emerged as a superpower after World War II, franchises expanded from coast to coast, led in many places by military veterans returning from the battlefield. Fast food companies like McDonald's and Burger King spread to every town in America, showing entrepreneurs just how lucrative and rewarding franchise ownership could be. Soon nearly every successful business had a national franchise brand. The industry then spread worldwide, offering business opportunities to citizens across the globe.
America is in the midst of a challenging economic period, but franchising has always been an effective form of financial stimulus during past downturns. Franchised companies inspired the economy during the recession in the early 1990s and in the period after the 9/11 attacks. In the current downturn, there are signs that more and more laid-off professionals are considering franchises for sale in order to achieve financial independence. America's worldwide economic success has been built on small business owners and entrepreneurs. Franchising has been part of the blueprint for America's growth and will continue to be in the future
Real people tell their stories of franchise success.
Following years of corporate management, Greg Gonville was ready for a change. After doing his research on various franchises, Greg discovered that Honest-1 Auto Care would be his next step. Read More...