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How does Franchise Direct maintain its strong position on the Internet?
Franchise Direct is positioned for online success through a combination of search engine optimisation, an aggressive linking strategy and targeted, paid advertising.
By focusing our promotional effort on search engines and critical keywords we ensure that visitors to our site are pre-qualified and have a genuine interest in investing in your franchise or business opportunity. Franchise Direct has paid keyword advertising positions on many Internet search sites including Google, Yahoo!, MSN and Business.com. Please go to Ranking to see our top ten positions for a selection of critical industry keywords on Google and Yahoo!. Franchise Direct is also listed in some 60 other relevant online search directories and industry related websites.
How qualified are the leads generated by Franchise Direct?
When you advertise with Franchise Direct, every lead you receive will be from someone who has requested information on your company specifically.
We have a very strong focus on lead quality and we personally validate each lead to ensure that it meets the requirements you set out in your franchise profile. Anyone can send you a list of random people to call, but following up on leads costs time and money. We want to put you in touch with people who are really interested in finding out more about your franchise or business opportunity.
Can Franchise Direct help you promote your franchise or business opportunity internationally?
YES! The Internet is the ideal forum for reaching prospective international investors. Franchise Direct is in a unique position to offer international promotion to the franchise industry through its suite of six multilingual sites targeting North America and Europe, which generate business leads for 1,000 of the world's top franchises and attract over 500,000 visits every month. Franquicia Directa, our Spanish site, targets the 392 million Spanish speakers worldwide.
Franchise Direct is the first website in the franchise advertising industry to bring VIDEO streaming to Internet promotion, allowing franchisees to speak directly of their experiences in short video clips to prospective investors visiting the site. Other features of our highly effective multimedia campaigns - podcasts, blogs and interactive newsletters - also drive prospects to your business.
How do you get your advertisement online?
Our experienced copywriters can build a professional profile of your franchise or business opportunity from information collected from your own website, or you can provide copy or material on which the profile should be based. Only when you are completely satisfied with it will we make it live on Franchise Direct. The whole process can take less than 48 hours. Once your profile is live, you can send us periodic press releases about the latest developments in your business which will be added to your profile and will also be viewable from our News pages on the site.
To receive more information, please complete the form below and an Accounts Manager will contact you.
