Alta Mere
Date of Incorporation: July 27, 1990
Franchising Since:1996
Address: Illinois
Description: Alta Mere Window Tinting & Auto Alarms offer for franchise a business specializing in sales and installation of automobile window tint, alarms and other accessories operated under the service mark Alta Mere® Window Tinting & Auto Alarms.
Franchise Offer:
There are three types of franchises offered by franchisor:
i) Alta Mere Franchise: An Alta Mere store specializing in window tinting, security and electronic convenience items, audio systems, and other accessories for motor vehicles on a retail and wholesale level.
ii) The Co-Branded Franchised Center: A Milex Tune Up and Brake Service Center specializing automobile engine tune-up, brakes, air conditioning and other repairs and services to the general public.
iii) Area Developer Rights: A Development Territory within which to sell, train and supply support and guidance to franchisees operating an Alta Mere Window Tinting and Auto Alarms franchisee.
Financial Assistance: The franchisor is available to provide a list of lending organizations that can provide financing options relative to the investment needs and requirements for the purchase of equipment necessary to establish the franchise.
Training and Assistance: Mandatory training, including a one-week hands-on in-store training course and intensive one-week classroom training. This train consists of store operator's business training and store manager's training. The franchisor may also make available additional training courses during the term of the franchise agreement.
Territory: The franchisee will have the right to conduct a Service Center at the specified location granted in the Franchise Agreement. The franchisor will not allow another Service Center to be opened within a three-mile radius of the Service Center.
Term of Agreement and Renewal: The term of the Franchise agreement is for 20 years. If in good standing the franchisee can renew for an additional 20-year term
Obligations and Restrictions: The franchisee does not have to personally supervise the day-to-day activities of the store. The business must be directly supervised "on premises" by a manager or partner who has successfully completed the training program. The Franchise Agreement provides that the franchisee must offer, and may only offer, the services that franchisor authorizes in the manuals or otherwise in writing.
Outlets: There are 26 franchised outlets at the end of the year 2007.
Financial Performance Representation:
Top Tier Stores In 2006
| Average Gross Revenue | Average Cost of Goods Sold | Average Operating Profit |
|---|---|---|
| $516,477 | $164,998 | $351,479 |
| 100% | 28% | 72% |
Middle Tier Stores In 2006
| Average Gross Revenue | Average Cost of Goods Sold | Average Operating Profit |
|---|---|---|
| $277,564 | $77,880 | $199,684 |
| 100% | 26.8% | 73.2% |
Bottom Tier Stores In 2006
| Average Gross Revenue | Average Cost of Goods Sold | Average Operating Profit |
|---|---|---|
| $131,279 | $46,051 | $85,228 |
| 100% | 34.3% | 65.7% |
Investment
i) Initial Investment
| Name of Fee | Low | High |
|---|---|---|
| Franchise Fee | $27,500 | $27,500 |
| Computer System | $3,500 | $3,500 |
| Initial Product, Inventory, Various Supplies, Tools & Promotional Items | $21,600 | $26,000 |
| Equipment, Furniture, Fixtures, Displays and Installation | $22,000 | $28,382 |
| Signs | $4,000 | $6,000 |
| Pre-Opening Advertising | $10,000 | $10,000 |
| Warranty Fund Security Deposit | $3,000 | $3,000 |
| Training | $2,500 | $3,000 |
| Additional Funds | $37,500 | $57,000 |
| Total | $131,600 | $164,382 |
ii) Ongoing Fees
| Name of Fee |
Amount |
|---|---|
| Royalty Fee |
7% of Weekly Gross Sales. |
| Creative Marketing Fund |
Currently fixed at $100 or $150 per month for co-branded stores, but the franchisor reserve the right to increase this fee to 1 % of weekly Gross Sales to be assessed monthly. |
| Local Advertising |
$300-$500 for local advertising promotion, sponsorships, etc. |
| Telephone and yellow pages |
$600 estimated |
| Late Royalty Fee |
1% to 3% of weekly Gross Sales |
| Audit Fee |
Cost of audit plus interest on amounts at the Default Rate |
| Costs and reasonable Attorneys' Fees |
Varied |
| Transfer Fee |
The Then Current Fee, which is currently $7,500 |
| Computer Software Support and Maintenance Fee |
$300 |
| Renewal Fee |
The Then Current Fee, which is currently $2,500 |
The above information has been taken from the UFOC/FDD of the Alta Mere Window Tinting & Auto Alarms.
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