Europcar Franchise Cost & Fees

Date of Incorporation: 1949

Franchising Since: 1973

Country of Origin: St Quentin, France

Business Description: Europcar is a Paris based car rental company owned by the French investment company Eurazeo. Europcar today operates a fleet of over 200,000 vehicles in approximately 150 countries covering Europe, North America, The Middle East, Africa, Latin America, the Indian Ocean, the Caribbean and Asia Pacific. The passenger car fleet is generally renewed between six and eighteen months; Commercial Vehicles are run longer. In addition, Europcar has a strategic alliance agreement with Enterprise Rent-A-Car.

Franchise Offer: Europcar offers franchisees the exclusive right to use the Europcar trademark in a defined region. Europcar also offers the benefits of being a partner in an international network, and the assistance of Europcar’s experience in developing and building the car rental business.

Training and Assistance: Europcar provides franchisee staff with extensive training and support material to ensure complete knowledge of Europcar Systems, standards, procedures and products, including: a six day initial training, help to study the market, help to find premises, and ongoing monitoring of the franchisee.

Territory: The location size of a Europcar branch is a minimum of 700sq meters.

Fee Structure: All franchise locations have an ongoing fee structure, which applies to the day to day business. This includes the following:

• Royalty Fee: Subject to territory or location
• Marketing Fee
• Factoring Fee

Additional costs to be considered when purchasing a territory or location include:

• Location lease or cost of the premises (the responsibility of the franchisee)
• Location set up and fit out including all office furniture, equipment such as counters, décor, branch layout, painting and signage in accordance with the Local Marketing Guide
• Pre-opening expenses such as launch, advertising and promotional material
• Purchase and maintain a Fleet of vehicles
• Supply of computer hardware and software, also system licensing fees

Revenue splits only occur when using vehicles owned by another franchise or the corporation.

The above information has been compiled from the online sources of Europcar along with other sources.

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