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Franchise Reporter

March 27, 2008

Fun Coffee Information

Coffee is the second largest commodity consumed in the U.S. On average consumers drink 400 billion cups of coffee every year, and this is only an approximate value! View my top ten fun coffee facts and be informed about what makes the coffee franchise industry as profitable as it is…

Coffee is well established as the nation’s favorite hot beverage, but did you know about the history of coffee or how many cups of coffee consumers drink on average every year?

coffee

 

1.

According to the Brazil Information Center “80% of adults in the U.S. drink coffee on a regular basis, and over half drink coffee every day, at a rate of 18.6 gallons per capita per year”! (2002)

2.

The “Boston Tea Party” in 1773 was the historical event that began the phenomenon in coffee drinking in the US.

During this time, the heavy tax imposed by the British on American colonies decreased the popularity of tea and increased the popularity of coffee making it the Number 1 beverage in a number of years!

3.

Coffee is the most popular beverage in the world, with more than 400 billion cups consumed per year. The U.S. is responsible for consuming 35% of the 400 billion cups consumed every year!

4.

Coffee is the second largest commodity in the U.S., with annual sales exceeding $18 billion – 75 percent of the caffeine consumed in the U.S. is from coffee.

5.

Total U.S. retail sales (coffee house and cafes) increased “from $3.5 billion in 1998 to $6.9 billion in 2003“. (Mintel International, 2004)

6.

The Latte originated in Italy; if you asked for a latte in Italy and you were expecting coffee, think again! It’s made entirely of hot milk. Yet if you ask for a café latte you will get the American version of the hot beverage…

7.

Coffee drinkers average about 3.1 cups of coffee per day.

Currently there are approximately 12,000 coffee shops in the U.S., and that number is expected to increase to 50,000+ by 2010 to meet the ever-growing demand for a cup of Joe.

8.

The popular phrase for a cup of coffee- “a cup of Joe”- originated during WWII where popular comic character “G.I. Joe” became synonymous with enlisted army men drinking their favorite cup of coffee!

9.

Many consumers consider the espresso to be the strongest coffee. However it only contains 1/3 of the strength of a regular brewed coffee!

10.

On average, the “live expectancy of a properly cared for coffee plant is 40 to 50 years, with some plants living as long as 100 years”. (Gourmet Coffee Zone)

Interesting stuff!

Franchise Reporter


Franchise Reporter

March 26, 2008

Franchise Trend Watch…

Senior Care Franchises: The next big thing…

The latest trend occurring within the franchise industry relates to an explosion in senior care franchises and the baby boomer generation retiring in the next few years. According to the US Census Bureau the senior market (individuals over 60) will grow by 81% in the next 25 years.


This makes the senior care franchise industry the next big trend to be extremely profitable within the franchise industry.

elderly couple

The baby boomer generation is the most profitable market group for franchise businesses within the senior care industry. Why? Because the baby boomer generation controls 70% of the nation’s disposable income, making them more affluent than any other generation that came before them. This means when the baby boomer generation retires- they will be able to afford in-home senior care services such as cooking, cleaning, grocery shopping, medical assistance and much more.
Potential franchisees should consider investing in senior care franchises that are established now to provide in home support services when this generation retires. View the following list of senior care franchises providing unique senior care services and find one to suit your interests. Invest in the next big franchise trend and ride the wave to franchisee success!
For more information on the next big franchise trend, please leave me a comment and I’ll get back to you…
Franchise Reporter


Franchise Reporter

March 20, 2008

Women and Minorities Franchise Opportunities Seminar…

Women and Minorities Franchise Opportunities seminar series started today (20th March) in Adelphi Prince George’s County and continues throughout 2008 scheduled at set locations…

The next seminar is scheduled for March 29th and is to be held in St Louis Development Corporation and the St Louis Minority Business Enterprise Center in Missouri.

This series of seminars is supported by the International Franchise Association’s (IFA) MinorityFran program. It has provided one of the central resources since its launch in 2006, for the establishment of franchise and biz opportunities franchisors to locate minorities willing to invest in a franchise opportunity…The MinorityFran “initiative builds on relationships forged with leading organizations through the IFA Diversity Institute…”

Its main goals are:

1. Minority Fran’s first goal is to help increase the “numbers of minority franchisees” across all states in the US. This is achieved through the IFA website and relevant associations but in particular its annual seminars and conferences.

2. Minority Fran’s second goal is “to send the message to all communities that franchising is a smart and affordable way to realize the American Dream of small business ownership.”

For more details of MinorityFran’s upcoming seminars in 2008, please click on the Franchise Expo and Shows Calendar

Franchise Reporter


Franchise Reporter

March 19, 2008

Buying Into a Franchise? Your Checklist!

When you are buying into a franchise, you are legally buying the right to use a specific trademark or business concept, which has been tested by the franchisor prior to franchising. The chief benefit of you investing in a franchise rather than a start-up or independent business, is that you are able to capitalize on the proven business model, trade name, brand and full support system provided by the franchisor. There are a number of central questions you should ask a franchisor about before buying into a franchise or business opportunity…

Here is a simple checklist you can print off and use when you are assessing a franchisor and a franchise opportunity. You can circle the answers that are appropriate to your situation.

1. Does the franchisor have a track record of success? How long has the franchisor been in business? (the longer in business the better the business system…)

Yes No
less than 3 years 3 years 5 years+

2. What will it cost me?

Initial Fee? Royalty Fee? On-going fees?

3. How much can I expect to make in my first year/couple of years in operation?

1x Current Income 2x Current Income More? How much?

4. Will the franchisor give me exclusive territory rights for the period of the franchise?

Yes No

5. Will the franchisor assist me with:

(a) An initial training program?

Yes No

(b) An on-going training program? On-going support?

Yes No

(c) A PR and advertising (marketing) program?

Yes No

(d) Help with raising financial funds?

Yes No

(e) Choosing location/premises?

Yes No

(f) Finding reputable suppliers/distributors of products and services?

Yes No

6. Has the franchisor a good reputation with existing franchisees? Can I talk to existing franchisees?

Yes No

7. What happens if I want to leave/give up the business? Can I sell the business to anyone I like?

Yes No

8. Has the franchisor shown me his/her Uniform Franchise Offering Circular? Have I double checked certified financial figures with the franchisor and franchise attorney?

Yes No

9. Is my franchise attorney completely happy with the terms of the Franchise Agreement (which are in my best interests)?

Yes No

Once you have ticked a “yes” answer to all of these questions and discussed all relevant details with the franchisor, existing franchisees and your franchise attorney, you should be quiet happy to sign the Franchise Agreement. Use this reference as a guide when you are contacting a franchisor and when you are interested in investing in a franchise opportunity…

Need more advice? Check out my next blog installment on “Becoming a Successful Franchisee- Checklist”….

Franchise Reporter


Franchise Reporter

March 14, 2008

Spring into Action…

First of all I want to wish everyone a very Happy St. Patrick’s Day on Monday 17th March, I won’t be blogging on that day as I am one of the lucky few with the day off! I intend on spring cleaning my home, car and my work goals for 2008 next week to put into effect new changes for a better work and home lifestyle. This might be just as good a time for you to consider re-evaluating your personal and professional goals for 2008…

sunflower
It is the time of the year when everybody springs into action looking forward to renewal that Spring time brings with it. I love this time of the year especially when the days get longer and you have more time to enjoy outdoor activities with family and friends…But if work obligations are holding you back in achieving a satisfying social life then you really should be thinking about changing your career prospects for the better. Considering a franchise is a great way of achieving a healthy work life balance, that is, if you choose the right franchise to suit your interests, time management and familial expectations.

You can achieve your dreams of business ownership by taking that initial risk that frightens everyone when they decide to do something that is out of their comfort zone or when their future is a little uncertain. However, if you carry out a meticulous search of the franchise industry from the beginning and invest in a franchise you know you’ll be passionate about, then your future success really is in your hands…

Just a thought to ponder about…

Enjoy the weekend and keep me informed about your franchise goals and aspirations for 2008…

Franchise Reporter


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