Hire the best. That’s the advice Steve Jobs, one of the most well-known businessmen in recent generations, famously gave to other professionals. He knew his secret to success lied in his ability to recruit and retain the best of the best. For franchisees, this strategy remains a strong one.
Having the best managers on your team means having trust in who’s running your business when you’re not around. It means having strong, creative minds backing your franchise to make smarter, better educated decisions - even when you’re not available to make them yourself. Strong managers on your team means smoother operations, happier customers and ultimately, more profits.
Hiring the best isn’t always as easy as it might seem. Here are a few tips to make sure your hiring practices are bringing in top talent for your franchise.
1. Beef Up Recruitment
How are you reaching potential managerial candidates? Are you looking internally at your team to find the cream that has naturally risen to the top? Are you posting on job boards?
Although standard recruitment procedures are okay, they’re not ideal. There are too many pools of talent that cannot be reached with simple job postings.
To find top talent, it’s time to beef up recruitment. Attend local networking events to find driven professionals who aren’t afraid to put themselves on the line. Talk to fellow business owners to get recommendations of people already within their network. Stretch your recruitment arms to reach more potential candidates so you can increase your shot at finding the best people for the job.
2. Ask the Right Questions
Asking the most common interview questions will get you the most canned interview answers. This does nothing for your recruitment procedure and does not help you find the best talent for your managerial positions.
Mix up your interview questions. Start asking out-of-the-box questions to pull out unique answers and test creativity. The more you can see how your potential job candidates think on their feet, the better you can see how well they’ll perform under pressure on-the-job.
3. Improve Your Leadership Skills
Often, prospective managers are looking at your franchise for job opportunities before you’re even aware they’re available for hire. They’re scoping out your workplace to see what it’s like to work there. One of the top questions on their mind is what kind of boss they’ll have.
By becoming a better boss, you attract a stronger pool of people interested in working for you and your franchise. Work on your leadership skills and you’ll naturally see an uptick in people who want to work for you, which will ultimately make it easier to hire a stronger manager for your franchise.
Hiring starts with you. To find the best people to fill your managerial roles, you must be a stronger recruiter, interviewer and boss.
Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She’s written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.