One of the best parts about owning a franchise is getting to be the leader of your business. Although this has it’s fair share of benefits, it’s also a little bit scary. How will you get your team to listen to you? How will you pull out the best from each of your employees?
Here are five tips to be a better boss as a franchise owner.
1. Break Away From the Daily Grind
It’s easy to get caught up in the day-to-day tasks that need to be completed. This is dangerous and could turn you into a micromanager instead of a leader.
No one likes getting caught up in a daily grind that never changes. Think big picture when managing your team. By focusing on the bigger goals, you’re better able to celebrate wins with your team members and keep them motivated to move toward something bigger than their daily checklist.
2. Get Into the Marketing Trenches
It’s easy to ignore marketing in franchising. Your franchisor does an exceptional job at finding proven marketing messages and then pushing them out to your target market. Still, it’s beneficial for you to get involved with the marketing too.
The more you get to know the target customer, the better you can guide your team to serving that customer. By understanding who is walking through your door, you can create a game plan around the service you provide, making the jobs of your employees easier and more enjoyable.
3. Clarify and Be Direct WIth Your Expectations
Your team cannot read your mind. Although they work hard to live up to your high standards, they have a better chance of meeting (and beating) those expectations if they know what you want from them.
When you’re training your employees or offering feedback, be crystal clear with what you expect from each team player. The more you clarify and the more direct you are with your team, the more likely you are to see stronger results.
4. Celebrate Employee Strengths
As the expression goes, a good leader hires people who are better at something than he is. Each employee comes with his own unique skillset. One employee might be particularly good at working with customers, while another is especially fast at getting things prepped for the day.
Celebrate these individual strengths of the team by finding what each person is good at and then letting them do more of that specific job. Use each of your team members’ strong suits to your advantage and to create harmony in the workplace.
5. Mind Your Manners
People who feel appreciated tend to work harder. Saying “thank you” goes a long way.
When you are courteous and appreciative, your employees are more likely to listen to you and want to work harder. Don’t let the small tasks go without thanks. To be a better boss, actively seek out positive actions and then offer up praise immediately.
How Will You Lead?
Leaders are looked up to and admired. To get the respect of your team, help each employee see the big picture, be clear with your expectations and celebrate victories. Positivity is contagious. By keeping these leadership skills in mind, you’ll have a better chance of training your team to be hardworking, goal oriented and excited about their job.
Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She’s written three business books, including How to Get More Customers With Press Releases, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. Follow her on Twitter @eggmarketing.