If you're shopping to buy a franchise, there is a good chance you are looking to live the big dream of running your own business. Take orders from no one. Secure your future. Maybe even become a multi-unit operator, create many jobs to support families in your community and earn a steady, comfortable income for your family.
Realizing the big franchise dream is not a given, however. Some people learn the hard way that they are not well suited to the franchise experience. They understand the benefits of buying into an established brand, of leveraging its reach, systems and know-how. But they don’t understand that it’s a two-way street. Yes, you get to be your own boss. But you also need to be interested in continuing to build the brand and in protecting and advancing the brand’s image in the marketplace.
“In our experience,” says MaidPro founder and CEO Mark Kushinsky, “the best candidates for franchise ownership are energetic entrepreneurs who are eminently coachable. Much like a young golf or tennis protégée, they have huge talent, but also a healthy respect for what experts can teach them. They develop ideas for improving their games, but collaborate with their coaches to thoroughly test and incorporate those ideas into their strategies. Protégée athletes are self-motivated but respond well to steady, consistent encouragement from coaches. In so doing, they break through all the natural barriers that hold so many others back.”
“MaidPro’s core franchising model is predicated on the notion of business coaching,” says Chuck Lynch VP of Business Development. “Yes, you are always in charge. You do the work. You reap the rewards. But we also offer personalized, flexible, expert coaching to every franchise owner throughout the lives of their franchise locations. As their business improves over time, we adjust the focus of our coaching accordingly, so it’s never a cookie-cutter approach.”
“We chose the word ‘coach’,” adds Kushinsky, “because we wanted to distinguish very clearly the kind of relationship we are striving to build with each and every franchise owner. This is not a consulting model where information and ideas flow in just one direction from consultant to franchisee. We see the coach-athlete model as a nurturing, two-way relationship. When emulated in business, the model engenders the same kinds of performance breakthroughs that characterize star athletes.”
“Our most successful locations,” Lynch adds, “are the ones who have been most amendable to coaching. They communicate constructively and consistently with us through their coaches and other means, and adapt quickly to system changes as we continue to grow.”
The model has been so successful that MaidPro has recently built and deployed a new technology solution – the MaidPro Ideas Forum - for taking in, vetting and prioritizing great ideas and successful practices from across its base of franchisees. “The Ideas Forum has been an instant hit,” Kushinsky says. “It is helping us to capture and leverage all the many local successes occurring throughout our system. Everybody wins.”
The blog post above is a guest post by MaidPro. Learn more about MaidPro franchising opportunities and its personalized coaching approach by visiting its profile page.