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Best Burger under the Bun: Catching up with Jake’s Wayback Burgers

Over 20 years ago in Newark, Delaware, Jake’s Burgers was founded as the first of what would become many locations. Now a truly nationwide food franchise concept, Jake’s Burgers became Jake’s Wayback Burgers in 2010—a name change that even better reflects the brand’s approach to serving up burgers.


At the time of its start back in the early 90s, small beginnings meant the same thing they do today—food and atmosphere that harkens back to old-style traditional burger joints without pretention. Motivated by the drive to serve delicious and affordable hamburgers to families in a variety states, Jake’s Wayback Burgers continues to impress with its simple approach to one of America’s favorite meals.


The foundation of each franchise’s success rests primarily on the food served up with pride and the atmosphere which puts visitors at ease. As a testament to this success, Small Business Award of Excellence honoree Joseph Biccum, who operates his Jake’s Wayback Burgers location out of Watertown, New York with a strong team, saw over $750,000 in sales during his opening year from 2013.


With plans to continue expansion by opening another five locations, Biccum’s faith in the brand is stronger than ever after such a strong first year running, which he attributes to staff excellence. The company’s approach to making and serving food to locals is at the root of why customers spread the word and keep coming back. Likable, accessible, delicious, customizable—all of these aspects complement the time-honored burger joint that American families enjoy.  


Jake’s Wayback Burgers Executive Vice President Bill Chemero met with Franchise Direct at this year’s IFA Convention in New Orleans to share the latest news about the brand’s expansion. Now operating with 82 locations across the U.S. and additional restaurants internationally, Jake’s Wayback Burgers is focused on made-to-order meals that customers can selectively modify to meet their tastes.


Menus are adaptable to local palates and the atmosphere is inviting for a wide demographic, from single visitors to families. Chemero highlights the primary skills that franchisees must have to successfully manage a location and some of the key programs offered to incoming franchisees, including veterans seeking a career in food franchising. Watch the entire interview and research more about what it’s like to run your own Jake’s Wayback Burgers here

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