Bringing home once again the strong presence of coffee is this year’s Coffee Franchise Industry Report, exposing the most popular beverage in the U.S. excluding water consumption, and its impact on the franchise industry. Some trends that affect consumption of coffee and its presence in certain types of franchises are delivered here.
As a $2 billion portion of sales at McDonalds, coffee’s steady increase in popularity is linked to not only its being a favored beverage, but also to its being daily consumed by more than 52% of U.S. residents with 80% claiming to drink coffee in general according to National Geographic. This increase in sales is also linked to an upsurge in coffee presence at quick service restaurants where patrons who are loyal to a particular eatery can quickly access a cup, either on its own or with a meal.
With so many coffee lovers drinking it as part of their daily routine, it is no surprise that the franchise coffee industry continues to grow. Drinking coffee is part of a daily ritual for many, whether it is decaffeinated or not, and the morning beverage ritual is one that can be seen in many parts of the world, with coffee as an overwhelmingly common choice among consumers.
Some of the interesting shifts in 2012 that are further discussed in this report include:
- Major quick service franchise taking steps to brand and market the sale of coffee
- 10 coffee franchises explored, from financial investment to royalty fee data
- Coffee loyalty trends
- Facts about a popular coffee business often thought to be a franchise
- Why coffee is growing in acceptance among consumers
- How coffee franchises increase revenue with sales of alternative products
Read more about how this versatile, popular, and delicious beverage continues to develop in the U.S. franchise industry with this report made available by the Franchise Direct team. Read the Coffee Franchise Industry Report 2012 >