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Beyond Delivery: Pizza Franchises of 2012

With so many US pizza franchises adjusting their products, services, and venues to meet shifting demand from consumers, the pizza franchise industry continues to expand in different directions. This year’s Food Franchise Industry Report brought to you by Franchise Direct goes into more detail on this versatile and resilient industry.


Here are a couple of the major trend tip-offs in this report:

Reaching Customers via Technology

Like many major industries that continue to adapt for greater lasting industry presence as technology changes the way people shop, the pizza franchise industry is making incredible changes to its marketing standards. New mobile applications for consumers shopping and connecting via internet while on the go are now available with many major pizza franchise companies.


Likewise, applications are tied into making pizza an even more customizable treat for patrons, and this is paying off in many ways exposed in the report. Social media advertising and communication with loyal and potential customers through these channels is on the rise and these trends don’t appear to be slowing down.


Franchise Locale Shifts

Pizza has long since been a particularly flexible dining choice, with dining in or out options, to go choices, carry out, and delivery. The delivery aspect of pizza franchising has been and continues to be one of the most advantageous and identifying aspects of this industry. Along with this marked type of food service so commonly associated with pizza is another increasingly popular food ordering trend.


Ordering food to go has increased over time and currently many major pizza franchises like Pizza Hut and Dominos are altering how their locations are built, and initial investment costs for potential franchisees are changing with location downsizing around to go ordering methods. Carry out pizzas for customers to make at home are also part of this trend, with customers preferring to order and bring their food home, either to cook or eat there.


To find out more about these and other exciting shifts in this adaptable industry, read the Food Franchise Industry Report 2012 here, which covers the pizza industry as well as other major food franchise contenders and the latest industry trends.

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