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Donald Cranford

March 8, 2012

Happy International Women’s Day From Franchise Direct

It’s International Women’s Day today and we’d like to take an opportunity to celebrate the role that women play in our lives, especially in the world of franchising.

It’s impossible to fully capture the huge contribution women have made to the evolution of franchising in one blog post. Whether its the head of franchise organizations like Caterine Monson of FASTSIGNS and Dina Dwyer-Owens of the Dwyer Group, or the countless female franchisees up and the country who are realizing their business ambitions with a franchise, franchising has provided a great platform for women to prove their brilliance in business and overall wisdom. If you’re a woman considering a franchise opportunity, follow this link for franchise opportunities that are perfect for women.

You’d like a great infographic on the ways women are smashing the glass ceiling in business, we recommend you follow this link.

The timing is, of course, perfect for Joel Libava, the Franchise King, to launch his ‘One Woman, One Franchise’ contest. At the moment, Libava is searching for a woman who’s on the verge of investing in a franchise. If he chooses you, you’ll work exclusively with the King for free to get your franchise off the ground. This is an excellent contest for any woman serious about owning a franchise.


Little Miss Franchise-It

September 3, 2008

Don’t Have Buyer’s Remorse: Look Before You Leap

If you are making the all-important decision to go through with investing in a franchise, definitely make sure to do your homework before you start a business. In fact, some simple research can get you on your way to business success!

  • Make sure you take a careful look at the Franchise Disclosure Document. That should detail everything you need to know about the franchise, and you can then make sure to ask the franchisor about those topics. This should give you a good idea of how rigid the franchisor is about their operating rules. Also consult your lawyer on the document.
  • Talk to the franchisees. There’s no one else that can give you the insider scoop on what day-to-day life will look like for you once you invest in the franchise. So make sure you ask these franchisees the right questions so they can give you straight answers about whether or not they are actually turning a profit, and what the start-up costs really were.
  • Go to the head office of the franchisor. That will give you an idea of what the operation is like, and also you will get to meet the staff. You’ll be getting an in-person impression of what the franchise is like, which can prove valuable when starting your own franchise. Try to glean how responsive and helpful the support team is, and whether or not you will really have someone at the end of the line to help you should you run into a glitch.

Once you have some of your basic questions answered, make sure you are not just passionate about the business, but that the numbers and what franchisees are saying match up. That means the Franchise Disclosure Document, the existing franchisees and the head office support team all pointed toward the same conclusion. This needs to be a smart business decision that thoroughly weighs the franchise opportunity from all angles. Then, if you’re ready to take the leap, be prepared for hard work… and some business success!


Little Miss Franchise-It

August 28, 2008

Do you have what it takes to successfully start your own business?

Owning and operating a successful business can be a very satisfying way to earn a living. But are you prepared for the responsibilities associated with owning a business? You should carefully consider the self assessment checklist below before starting your own business. It lists the personal attributes and factors which increase your chances of success.

Personal Qualities

I am prepared to work hard and give full-time commitment to the business.

I have the necessary persistence and tenacity to stick with the business through thick and thin.

I have a strong desire to be self-reliant.

I believe that I will be successful through my own efforts.

I am physically and emotionally resilient.

I can work independently.

Your Attitude to Risk

I am prepared to risk my own money and assets in the business.

I recognise the importance of professional advice and guidance before I invest my money in the business and during and after business start up.

Your Family

I have the full support of my family.

My family will cope with the demands of the business on my time.

Business Skills and Know-How

I have a clear market focus with a specialized service or product that fills an ongoing need.

I have specific skills or know how in the product or service area I am contemplating.

I have previous hands-on business experience in business.

I am well organized and efficient.

I have a basic knowledge of accounting and cash flow management.

I feel comfortable selling to people.

I can organize and motivate others to get things done.

Finance

I can raise the funds required  to get a business off the ground and survive the initial start-up phase.

I have sufficient reserves of working capital should the business be slower to grow than expected.



 

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