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Donald Cranford

September 8, 2009

Time Profiles Senior Care Franchises

While the health care debate has raged and raged this summer, one point that has been somewhat overlooked by all the talking heads is that there has been a subtle shift in the way Americans, especially  aging baby boomers, receive health care.

Time Magazine is certainly aware of it. There is a story in this week’s edition about the rise and rise of health and senior health care franchises. We can only presume this is the beginning of a trend. Experts predict the global population of people above 65 to double to 15% by 2050. The story profiles Home Instead, but they could be speaking for any senior care franchise when they say:

“With seniors’ numbers soaring, public care dollars shrinking and extended families geographically scattered, Home Instead is mining a virtually untapped and limitless market.”

What we’re seeing is the emergence of a range of social factors that are creating a greater need for senior care franchises. Families are divided and spread across the globe. Government dollars for public care are shrinking. A business that can provide immediate and constant care for senior citizens has a greater potential chance for huge growth than ever before.

And it’s not only in America where this franchise industry is growing. The story profiles the spread of health care franchises to Japan, who have the second biggest population of elderly people in the world. It’s a market primed for senior care franchising. Home Instead ranked #72 on the Top 100 Global Franchises (with Homewatch being the other senior care franchise on the list). This industry is a great franchise investment, certain to experience further growth in the coming year.


Donald Cranford

June 18, 2009

The golden age of franchising

What would you say is the ideal age to start a business?

A so-called millennial who came of age in the era of the internet might say 19 or 20. Just look the multi-billion dollar success that young entrepreneurs have enjoyed with Youtube and Facebook.

A more battle-hardened Gen X-er, who’s witnessed the rise and fall of the dot-com bubble might say 35 or 40. Ten or fifteen years of climbing the business ladder can expose you to some common management mistakes and protect you – and your investment – from the dangers of business naivete.

But a new school of thought is emerging that the best age to start a business is in your 50s. I know, it’s an age when most people are taking the long view and looking to firm up their retirement plan as the golden years loom, but an interesting story in Business Week magazine profiles a few Baby Boomers who have taken the plunge in entrepreneurship quite late in life.

The story quotes this eye-opening statistic from the AARP: “according to the nonprofit AARP Public Policy Institute, in 2008, 21% of the self-employed were between 55 and 64, while 10% were 65 and older.” As ever, the recession here is the key. While, in the past, many professionals approaching 60 might just hang on until retirement day, Baby Boomers, along with millenials, are often the first people in the firing line once the B-word - buyouts - is mentioned.

Forced by sheer necessity into business ownership, many seniors are finding entrepreneurship is its own fountain of youth, as Wally Blume, who started his business in his 60’s, says.

“I always wanted to go into business for myself when I was younger. But I didn’t have the money. At 61 if I was trying to get into a business that I didn’t understand and spent that kind of money, someone should have put me in a home. But I understood this business, and I saw its potential.”

For those Baby Boomers with business knowledge and the desire to relaunch their career, there are many great franchises for sale with Franchise Direct. Franchising gives one the same joys of business ownership, while eliminating many of the risks.


Donald Cranford

February 9, 2009

Franchising’s golden years

Last week, we offered advice to young graduates who were considered starting a career in franchising. At the same time, it’s interesting to see that, as the economy declines, baby boomers are also turning to franchising for career stability.

This is an interesting trend that is not purely a by-product of the economic downturn. Franchising has a timeless appeal to middle-aged people who have a spent their careers working up the business ladder. Franchising allows them sought-after control in running an operation combined with the unflinching support of the franchisor.

Franchising becomes even more attractive to people in this economic climate because, unfortunately, some people can no longer afford to retire. With a bold range of different opportunities, franchising provides people with a chance to custom-tailor their workload in line with their own desires and time constraints.

Seniors who’ve turned to franchising are profiled in this recent story. There are interesting voices, including Kathy McAvoy-Rogalski, a 56-year-old New Yorker who’s found success as a dog-walking franchisee after taking a buy-out from her job in the pharmaceutical sector.

“For retirees that are active, that like walking or love animals, it’s the perfect way to earn some extra money,” she said.

Franchising can offer up remarkable opportunities. People who’ve spent their life building up a range of skills and interests are discovering that their golden years needn’t be a time to solely to ponder retirement. Thanks to a franchise opportunity, they can be the beginning of an exciting second career.

Explore the Franchise Direct website for the franchise that’s perfect for you.