One of the primary focuses after the start of 2015 for those entertaining guests and enjoying some relaxation with family and friends is how to get back on track after a season of indulgence. Nothing wrong with some indulgence mind you, though many will admit that their will to start afresh after that new year bell tolls is stronger than ever.
What is it about the start of a new 12 month stretch, a blank slate ready for new plans, new to-do-lists, that gets people excited about fitness and resetting their definition of personal well-being? For generations it’s been a reliable jumping off point from which new habits begin.
This year’s Fitness Franchise Industry Report compiled by Franchise Direct shows just how the fitness industry is changing, new demographics altering how gyms function (women now outnumber men as gym members) and a breakdown of specific data surrounding fitness franchise investment.
According to Partnership Capital Growth, at least 45 million Americans are now members at a fitness club of some sort, which is a remarkable increase from stats available two decades ago in the early 90s. Nearly doubling over that period, the number of gym members has increased for good reason. The 2010 Food and Health Survey reveals that 77% of the U.S. population is seeking to at least maintain their weight or lose some of it, alongside 70% who are concerned about their weight.
Despite this common theme running throughout the diverse demographics within the U.S., those concerned with their health come from different backgrounds and have a wide range of needs. The individual seeking fitness support is taken into consideration by fitness centers like never before. This year’s report highlights:
The fitness franchise industry has evolved from one of general workout venues to one with specialized centers. There are now fitness franchises that focus on demographic groups such as women, or children. There are also numerous franchises that focus on specific programs such as boxing, UFC, dance, bodyweight training, and more.
The extent to which fitness centers are flexibly providing new services and considering the needs of individuals with dissimilar body types is directly related to their success. Awareness of differing ages and physical constitutions, as well as offering services such as accessible childcare that enable gym members to allot the necessary time for their fitness routine, is of the utmost importance to such a diverse population as that across the U.S.
Check out over 10 specific fitness franchise opportunities ranging from pilates to children’s fitness to calorie-burning boxing without the pain here.