In the pursuit of supporting business consumers, a franchisee interested in business to business service may select an area of support to offer clients, and move forward with a developed business model through a franchising opportunity. Finding the right franchise when serving businesses consumers is the aim requires deciding which area of service to enter into and which franchisor offers the most relevant brand and business model to suit the aims of the franchisee.
Serving business consumers from a franchise perspective has a number of benefits for franchisees. Consulting may involve services rendered which do not require maintaining an inventory and handling specific products which are up for sale. In this case, the services may be offered to the client at their own office location or the franchisee may choose to set up an office location, allowing for extra flexibility.
Services offered may involve the franchisee’s marketing expertise, ability to streamline staffing requirements for the business consumer, or the business consumer’s need for IT support, for example. When choosing which type of service to offer, franchisees can focus on what naturally interests them, how their interests can be translated into concrete services offered to business consumers, and what kind of business consumers would best suit as clientele. Franchisees can thus contemplate their talents while pairing them with the needs and types of businesses in their area.
Thinking of ways to assist businesses with essential aspects of daily operation may point a franchisee to a specific area of consulting. Business consumers may need assistance coming into compliance with certain laws, such as tax or health inspection laws. Managing logistics associated with inventory control, shipping and supply concerns, and the cleaning of facilities are areas that franchisees can assist and develop a valuable clientele. Consulting services that correspond with the franchisee’s background, talents, and interests often allow for the most natural transition into the franchise industry. Consulting can cover a broad range of topics, including some of those previously mentioned, and ensuring that consulting services offered warrant the stability of a year-round business is important. Franchisees interested in serving business consumers may thus consider how their franchise business model will help them to:
- Expose potential clients to the franchisee’s services while stimulating client loyalty from the start and maintaining it over time
- Increase the number of potential clients with time, even during “non-peak” seasons
- Decide on which services to offer business consumers during “non-peak” seasons
- Design a set of goals for year round productivity and meet them
- Decide on and target a specific business consumer market