The number of adults that are overweight in the U.S. is currently 100+ million, or more than 55 percent of that population. Millions of Americans are trying to lose weight and get fit.
As things start to warm up, (temperature-wise) more and more of us will be getting outdoors. That’s a good thing; fresh air does wonders for the soul.
The other thing that happens every spring is that lots of adults are putting on clothing that’s been stored away in a closet or cedar chest for several months. (Or, they’re trying to put their clothing on.)
Sometimes, these articles of clothing don’t quite fit the same way they did only a few months earlier. That can be a bit depressing. But, a funny thing happens; all of a sudden, these folks feel that they had better “get in shape,” so they take walks, swim, and find other physical activity that can help them get back to their ideal weight, once again. But, it’s usually not enough. Maybe you can help.
Fitness franchises have been experiencing pretty consistent growth the past 4-5 years; the recent down economy didn’t seem to affect new franchise sales as much as some of the other sectors. Part of it may have to do with our country’s demographics. People are living longer, and they want to remain mobile. The other part of it may have to do with having really good operators.
Today’s fitness franchises are not one-size-fits all types of businesses. There are stand-alone children’s fitness franchises, and even mobile fitness franchises for kids that bring fitness to them for birthday parties and other special events. Fitness franchises with 24/7 access for today’s crop of busy, time-starved adults is quite popular, and should remain so for quite some time.
Some of the newer offerings in the fitness franchise sector include concepts that specialize in strength training, and franchises that feature automated training systems that offer you a different workout every time you come in to the fitness center.
For the most part, franchises in this sector are designed for multi-unit ownership, so if you’re someone who’s interested in businesses that can provide growth opportunities, this area of franchising may be worth a look.
Franchise Direct has a special section of the website devoted to fitness franchises, so stop by and request some information from these franchises.
(This post was written by The Franchise King®, Joel Libava. Joel is the King of straightforward franchise information, and a strategic marketing partner of ours. You can find him at http://www.thefranchiseking.com)