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Driving Franchise Brand Awareness

For many franchises with locations inside larger retail outlets such as malls and shopping centers, opportunities to distribute company value to customers while retaining their future loyalty is a daily part of generating brand awareness. Customers moving through these shopping centers often have another destination, so developing marketing from right within the store is key.

Some of the ways that top brands manage to share their brand with shoppers moving past the store are simple and effective.   Naturally, brand consistency that customers can rely on is important, so keeping that same delicious recipe, having traditional choices, options that are always available, is important.  Where local flavors and cultures may influence customer interests, being open to trying out a variety of toppings, tastes, and ingredients can pay off.

Face to face marketing with potential customers in food franchise industries can involve direct interaction as well, with fresh samples on offer to passerby who may return to order the real thing.  So offering potential customers a slice, piece, or savory nugget of what’s on the menu can attract even more brand recognition, for newly arrived or longtime established locations.

Bringing in the right franchise partners is a major part of creating enduring brand awareness.  The connection between individual franchisees and the brand is strong because of the connection between how locations are operated, the energy with which teams are trained, and the way in which each location is making the brand’s strengths available to potential customers.

Nothing says brand awareness on a large scale like expansion beyond the regional strip mall and onto the international scene.  Franchises that operate their brands through social media marketing also notice an increased presence in countries all over the globe.  Brands that are more passing destinations rather than final destinations must rely on this kind of expansion and marketing to experience profitability increases over time, coupled with crafty face to face marketing that really delights customers.

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