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Franchise Reporter's Book Review…

Joel Libava "The Essential Steps to Researching a Franchise Opportunity"

For some people the yearnin to break free from demanding work life situations is all too great. Thoughts of slipping off the shackles of wage slavery and setting up their own business can overtake idle moments thinking on the long commute to work, the bus journey home, and just before they go to sleep at night…These people are determined individuals with an entrepreneurial spirit inside them waiting to be unleashed. For many individuals who embark on the path of franchise ownership it can be an awesome journey, one that takes them to a place they never thought they would ever get to… But it can be a daunting process researching the franchise industry and making that initial contact with a franchisor and franchisees. But this process has just been made easier with the emergence of Joel Libava’s new e-book The Essential Steps to Researching a Franchise Opportunity. This book sets the tone on how you can choose the right franchise for you; how to approach a franchisor and what questions to ask, from understanding legal documents and realizing what you should be looking out for in the franchise process. Unlike any other franchise related book I have reviewed so far, this one will tell you all the things other people will NOT tell you about the pros and cons of investing in a franchise opportunity. Thus, this book sets out with one clear aim in mind- to explain how the franchise process works and to define it in an easy to read and direct writing style. This is what makes this book accessible to everyone who is interested in finding out more about the franchise industry. This book guides you through the different steps involved in the franchise application process and what to expect and what not to expect from your relations with the franchisor and existing franchisees. This is your franchise companion, one that you can dip into when you need to know something in particular –what questions to ask the franchisor and existing franchisees. It will be your companion in letting you know the types of questions you should be asking that no-one seems to ever tell you- and you don’t necessarily know to ask… If you are interested in making an informed business decision, one that will affect your life dramatically, it is worth reading this book…Joel will tell you things about the franchise process that other people usually avoid!
About the Author
Joel is one of Ohio's top franchise experts, and is a frequent speaker in numerous Northern Ohio venues. He is known as Northeast Ohio's "Local Franchise Guru" according to Crain's Cleveland Magazine. Joel is the president of Franchise Selection Specialists Inc. He is owner of and The Franchise King Blog. Joel is frequently quoted for his truthful insights into the world of franchising, and quite rightly so!
If you would like to purchase Joel’s e-book on-line please click on the book link provided below:

PLUS! View this excellent resource website Best Franchise Books for more top franchise related books and start researching the franchise industry today!!

I look forward to hearing your view on Joel's book and also any comments you may have relating to the franchise industry for potential franchisees. Happy reading!

Franchise Reporter

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