One food franchise sector that remains under the radar is the chicken business. Perhaps dwarfed (in the media's eye) on an international level by the likes of KFC, a number of chicken franchises like Rex's Chicken and Ranch*1 have built a foundation for sustainable success. One of these is Bojangles Famous Chicken & Biscuits.
The franchise, which is based in Charlotte, NC, says it made $800million last year, and is targeting profits of up to $1billion by the start of 2013. The franchise might not be hugely well-known in some parts of the country, but around North Carolina and Tennessee, it is enjoying great success. It has 500 units in North Carolina and is targeting Nashville as a new center of expansion.
Bojangles utilizes an exciting breakfast menu by selling freshly-made biscuits every morning. They are targeting what the Tennessean newspaper described as 'sustainable growth':
"Obviously there is a balance to be struck, but it is to everyone’s advantage to have multiple units opening at any given time; that expansion raises customer awareness and puts us on the map,” VP Eric Newman said.
It's exciting to see a food franchise profiting from a clear plan for success.