Denny’s, like many American’s, is a franchise that would have formed a part of many people’s lives. I remember fondly many Grand Slams in my youth, but the chain has since suffered on tough times before a recent renaissance.
So what has spurred the rise of this restaurant? According to Entrepreneur, a new commitment to franchising. Since 2007, the restaurant began to “restructure its franchise model through its Franchise Growth Initiative, franchising 301 corporate-owned stores since 2007, with 70 more to refranchise.”
This move has empowered franchisees, who in return received greater support from the franchisor.
“Everything we do has to support our franchisees in a meaningful way, and that's something different for Denny's," says Steve Dunn, VP of development at Denny’s. According to him, 90% of the company 1,600 restaurants are now franchised.
Coupled with a strong, insightful advertising campaign, Denny’s new franchisee commitment is paying off. They are ranked #10 on the Entrepreneur Franchise 500 and are eyeing greater success. Their success is proof that happy franchisees create happy customers.