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Franchising’s Greatest Force: Franchise Direct Delivers 2013 Food Franchise Report

As the most widespread and significant industry across the U.S. in franchising, food service has a time honored relationship with consumers going back many years.  Franchise Direct continues to deliver some of the latest conditions affecting the industry as well as interesting news that’s boosting how franchisees in food sectors are making the most of their investment.

2013’s report marks noteworthy trends covering 10 industries within six individual reports focused on various areas of food franchising, from pizza to convenience stores.  Current developments explained in the ice cream and frozen yogurt  report indicate low barrier of entry, making the process of locating suitable real estate simpler due to vacancies caused by the recession.  Likewise, an increase in ice cream franchises with a creative approach to drawing customers continues to highlight the resiliency of the concept, which is being compared with the growth and endurance of coffee shops that remain strong even during challenging seasons.

Pizza and coffee franchises take center stage in this year’s Food Franchise Report as global nomads entering new territories in various countries.  The reports highlights some of the key reasons franchisees are expanding beyond domestic locations, how they’re making the move a profitable one, and what they’re doing to attract local consumers by remaining adaptable.  Shifts for the pizza industry also include a greater emphasis on mobile locations that allow operators to expand territory coverage and appeal to customers with marketing while on the go.

Full and fast service food reports call attention to some of the latest circumstances affecting how franchisees do business, from climbing commodity costs to consumer interest in healthy eating options.    The report also features five key industry segments making headway across the nation, including bakery franchises, which often overlap well with coffee franchising, and food gifting franchises, a segment that specifically caters to consumers seeking social and situational food purchases that go beyond just dining interests.  These additional food franchises make up another portion of the massive food industry within the U.S. that continues to expand around the world.

To read about each food segment in the full report and find out more about various recent industry shifts, click here.

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