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Franchising Making Strides In Africa

Last year, Franchise Direct opened a francihse opportunity website for the South African market. South Africa is the home of one of the fastest growing economies in Africa. It highlighted to me the fact that in line with Asia and South Africa, franchising is making great strides on the African continent.

Well here comes more news from Reuters that franchising in Africa is enjoying massive success. According to them, fried chicken, fitness and ice cream franchises are all doing very well.

"It's an inexpensive means to expand using the money of others," said Kendal Tyre, editor of a new book on franchising in Africa. "You have a franchisee who is coming in and paying a franchise fee to have access to your system that you've developed over some period of time."

While there is still political and economic uncertainty in many African economies, this is still a really enticing continental franchise market and one that's certain for future growth.

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