Love is in the air in this week's Friday Franchising News in honor of the upcoming Valentine's Day weekend. Some of the nation's top franchises are rolling out special promotions and expanding their business, all in an effort to spread the franchising love. And if you're not the Valentine's Day type, don't worry – our Friday Franchising News round-up will give you something to look forward to in the coming week.
Simplify Your Valentine's Day by Sharing a "Pizza Your Heart"
Valentine's Day pizza is on the rise in Canada, where you and your loved one can share a romantic heart-shaped pizza for two with the Valentine's Delight Pizza from Canadian pizza franchise Pizza Pizza. Valentine's Day is one of the busiest days of the year for the pizza pioneer as Canadians opt for a more simplified, but still romantic, Valentine's Day meal. Google Canada has even reported that "Valentine's pizza" was one of the top searches for 2015. So step away from traditional lovey-dovey gifts and opt for a gift that is significantly more cheesy.
Ben & Jerry's and Stephen Colbert Celebrate a 9-Year Loving Relationship
On Valentine's Day 2007, Ben & Jerry’s fans were introduced to Stephen Colbert's Americone Dream ice cream flavor, a mixture of vanilla ice cream, a caramel swirl, and chocolate coated waffle cone pieces. This weekend marks the flavor's nine year anniversary, and the fans are still loving it. In 2015 the ice cream's volume sales increased by 26% and it was ranked one of Ben & Jerry's top selling flavors. To celebrate this lasting relationship, Ben & Jerry's are surprising Colbert's fans with a promotional package, are redesigning the flavor's pint packaging, are rolling out a special offering, and are organizing a giveaway to help celebrate first responders. A trio that gives back together, stays together!
"Premium Weekends" at Golden Corral Just in Time for Valentine's Day
What better way to spend your Valentine' Day weekend than with a premium experience of Golden Corral's Carved Slow Roasted Prime Rib, Premium Jumbo Butterfly Shrimp, Honey Teriyaki Glazed Salmon, and Golden Delicious Shrimp? The nation's largest grill-buffet chain is offering this enhanced buffet during dinner hours Friday and Saturday and after 11:00 am on Sunday. The franchise's new promotional menu will deliver value and enhance guests' dining experience with high appeal dishes – and of course it's endorsed by Golden Corral spokesperson Jeff Foxworthy.
OpenWorks Feels the Love with Record Franchise Growth in 2015
The numbers are in and OpenWorks is feeling the love. One of America's leading integrated facility services franchises, OpenWorks experienced record growth last year by adding 69 new franchise locations and exceeding its annual franchise sales goal for the given year for the first time. Now, OpenWorks is intent on spreading the love and expanding into six more regional markets in 2016, starting with Tampa Bay and Atlanta. Because of this phenomenal business growth, OpenWorks has promoted three Regional Directors to Divisional Vice Presidents and will hire new Regional Directors for a new-and-improved team.
Burger King Loves Hot Dogs
When Valentine's Day is over, there will be more to look forward to than just discounted chocolate. Burger King has announced that it will put hot dogs on its menu nationally starting February 23. With McDonald's offering all-day breakfast, Burger King has to step up its game and build on its own momentum – the burger franchise reported a 2.1 percent rise in sales in 2014 and is to report its 2015 results in the coming week. Burger King tested hot dogs in a few cities last year and experienced positive reviews. To get workers excited about the new addition, Burger King has enlisted Snoop Dogg and Charo to star in the training videos for crafting the hot dogs.