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Friday Franchising News - 8 Motivational TEDTalks to Inspire Success

As we head into a new month, there’s no better time to invigorate your mindset. Whether you are currently a franchise owner, franchise holder or simply interested in learning more, there’s always opportunity to expand your thinking when it comes to building a trustworthy brand, realizing your potential and not being afraid to think outside the box when it comes to your business. Success is the bottom line, but achieving this as an entrepreneur can be daunting at times.

To help your inspiration game stay strong, we’ve rounded up a top notch collection of TEDTalks that tackles topics useful for franchisees, franchise owners and business-minded individuals alike. It’s almost the weekend which means it is the perfect time to sit back and enjoy some purposeful edutainment!

The Currency of the New Economy of Trust Rachel Botsman

In this presentation, we learn what Collaborative Consumption means for entrepreneurs by exploring how we are using technology to rediscover and unlock community, collectivity, unique, authentic, real. Fortune 500 consultant Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls "reputation capital." This new economy shares values, tells the truth to the person minus spin to tell stories. Through technology, we are rediscovering a humanness by engaging in marketplaces that are built on personal relationships in lieu of empty transactions.


How to Get Your Ideas to Spread Seth Godin

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru and bestselling author Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin utilizes four specific examples of  products and people that have dared to be different, resulting in successful growth, turning heads and in one case, provided an opportunity to learn from failure. The key is to make your product, business or idea remarkable (worth remarking upon), whether it is new or established. This insight is valuable for any aspiring entrepreneur!

Be an Opportunity Maker Kare Anderson

We all want to use our talents to create something meaningful with our lives. But how to get started? (And ... what if you're shy?) In this intimate TED Talk, writer and Forbes columnist Kare Anderson shares her own story of chronic shyness, and how she opened up her world by helping other people use their own talents and passions. Anderson speaks on how we can utilize our individual abilities by bringing our best talents together for the greater good to accomplish things we couldn’t on our own. Beyond wealth or fancy titles, our capacity to connect is how to build and sustain trends in any industry. Startling, compelling and credible are what opportunity makers do and Anderson wants us to shift our mindsets to answer the call of a collective mindset.


Myths of Entrepreneurship Tim Folta

Entrepreneurs play a vital role in the success of business and technological innovations, but some impediments can limit their full potential. In this straight shooting TED talk, Dr. Timothy Folta explains how we can redefine the term "entrepreneurship" to overcome those hurdles and attract the best and brightest individuals to become entrepreneurs and ensure a brighter future for all of us. Folta breaks down why linking entrepreneurship and risk can be problematic. Dr. Folta is Associate Professor of Management at Purdue University's Krannert Graduate School of Management. His research focuses on firm entry and exit, with a particular emphasis on entrepreneurial ventures.

How to Stay Calm When You Know You’ll be Stressed Daniel Levitin

It’s safe to say that those involved in the franchise business world are no stranger to stress. You're not at your best when you're stressed. In fact, your brain has evolved over millennia to release cortisol in stressful situations, inhibiting rational, logical thinking but potentially helping you survive. Neuroscientist Daniel Levitin thinks there's a way to avoid making critical mistakes in stressful situations, when your thinking becomes clouded — the pre-mortem. "We all are going to fail now and then," he says. "The idea is to think ahead to what those failures might be." Levitin provides practical advice with scientific evidence to minimize stressors in everyday life.

The Happy Secret to Better Work — Shawn Achor

We believe that we should work to be happy, but could that be backwards? In this fast-moving and entertaining talk,  psychologist Shawn Achor argues that actually happiness inspires productivity. Our external world is not predictive of our happiness. 90% of our long term happiness is determined by the way our brain processes the world. We can affect reality by changing this through positive psychology. The formula for happiness and success is ours. Optimism levels, social support and ability to see stress as a challenge and not a threat are the majority factors in job success. Our brains at positive perform significantly better than at negative, neutral or stressed. Achor outlines simple daily steps to create lasting positive change.

Your Strategy Needs a Strategy Martin Reeves

It’s time to talk strategy. Is it possible to look ahead without stumbling over what’s in front of you? Has technology killed strategy? All too often companies spend valuable time laying out long term strategic plans, only to discover that their maps are out of date in a month. BCG business strategy expert Martin Reeves offers a solution. He advocates transitioning from relying on a single "classical" approach to strategy and moving towards a more tailored approach to strategy and execution, selecting from 5 distinct patterns of success.  This presentation provides a visual approach to examining how businesses have adapted to the changing times through creating their environment.

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