Competition is in no short supply in the world of franchising. Whether it is expanding on a global level, providing new and enticing menu items, updating the look and feel of units and even celebrating with limited edition deals, franchises are constantly evolving to meet the needs of customers. Read on to find out what this week served up in this dynamic edition of Friday Franchising!
Farmer Boys Cooks Up $1 Big Cheese for National Cheeseburger Day
Farmer Boys will share a delicious offer to commemorate National Cheeseburger day on Sunday September 18. The dining franchise, known for cooked-to-order breakfasts and burgers will be serving up their bestselling Big Cheese Cheeseburger for only $1. The offer will be available 1 p.m. to close and must be claimed on the Farmer Boys Facebook page.
YUM China to Separate with Big Boost
Plans have been confirmed for YUM Brands Chinese operations to split from US-based YUM at the end of October. The parent company of Taco Bell, KFC and Pizza Hut is selling off the Chinese branch for $460 million to Primavera Capital Group and Ant Financial Services Group. Primavera will invest $410 million and Ant will supply the remaining $50 million. This spinoff has been in the works for about a year and Yum hopes this will allow the other markets they still hold to flourish.
Subway Purchases Tech Firm to Boost Digital Hold
In an effort to help the sandwich giant stay ahead in the digital realm, Subway has acquired a technology company. The purchase of Avanti Commerce will bring the tech specialist’s 20 employees onto the new Subway Digital team. Subway views the partnership as an investment in the future of the franchise and plans to utilize the talents of the team to further expand and customize Subway’s digital presence which includes in-store ordering kiosks. Enhanced engagement and building loyalty with added value are at the top of the franchisor’s list for this new addition.
Burger King Serves Up Cheetos Chicken Fries
The culinary creativity at Burger King never stops. The latest product to debut combines two of Burger King’s most attention-getting menu items, Chicken Fries and Mac ‘n Cheetos. The franchise introduced the chicken fries coated in Cheetos on September 14 for a limited time. The fries are “chicken on the inside, ‘dangerously cheesy’ on the outside,” in reference to Cheetos slogan. The Cheetos Chicken Fries continue Burger King’s tradition of developing novelty menu items designed for the social media generation. This includes the recent Whopperito and Grilled Dogs that launched earlier this year.