As we enter September and begin to anticipate the arrival of fall, the franchising industry shows no signs of cooling down. Promising figures lead the way for franchise growth in market trends along with reminders of meeting the needs of consumers . Through branding initiatives, some franchises are seizing the opportunity to capitalize on the final days of summer while others gear up to celebrate seasonal sports in their own way. Read on to find out what this week served up in this edition of Friday Franchising!
Franchise Hiring Up in August
As the US economy nears full employment, franchises feel the effect. According to the monthly ADP National Franchise Report, the United States has added 19,200 jobs to franchised establishments in August. Restaurant franchises (11,700) and car dealerships (3,800) ranked highest in hiring. Private sector employment increased by 177,000 jobs and payrolls for small businesses of 49 or fewer employees increased by 63,000 jobs [ADP National Franchise Report August 2016].
KFC Serves Fried Chicken Scented Sunscreen
The aroma of fried chicken took on the form of an exclusive, limited-run-sunscreen this week. KFC offered 3,000 bottles of Extra Crispy SPF 30 Sunscreen to promote their two fried chicken recipes: Original Recipe and Extra Crispy. Within hours supplies were gone.The adventurous stunt product is featured in a commercial starring infamously bronzed actor George Hamilton to play the “Extra Crispy” Colonel for the much talked about promotion.
1000 Degrees Neopolitan Pizza Embraces Millennials
Meeting the tastes of millennials is a growing market trend, particularly in the US pizza sales market which is expected to reach nearly $45 billion this year. Nearly 63% of pizza is being consumed by millennial females [PMQ Pizza Magazine]. This younger generation is seeking out healthier options and 1000 Degrees Neopolitan Pizza is ready to meet this need. The growing fresh-casual franchise stands behind transparency, allowing customers to see what they are getting, with fresh options that can be customized. Artisan-made cheeses and imported meats fill the menu and although the pizza is done in 2 minutes, customers are encouraged to sit back and relax.
Happy Meals Hold Rank at McDonald’s
Breakfast may be boss at Mcdonald’s but a recent Happy Meal toy recall has shown that Happy Meals are a close contender. The burger giant recalled its Step-it step-counters from kids meals earlier this month due to skin irritation concerns. According to information from the research firm Sense360, McDonald’s averaged 22 million visits per day from Aug. 9 through Aug. 17, when the chain was running its step counter Happy Meal promotion. McDonald’s said it gave out 29 million step counters during that time, or 3.2 million per day with 14.6% of customers ordering Happy Meals [Sense360].
Pizza Hut Kicks Off Football Season With New Box
Football season starts early for Pizza Hut customers. Pizza Hut has debuted a new box design that turns into a finger-football gridiron. The box comes with any medium pizza order and features a printed flick football playing field, goal posts and a scorecard with punch-out paper footballs. Pizza Hut has enlisted Dan Bailey, placekicker with the Dallas Cowboys, to promote the football-themed box. Additionally, Pizza Hut is also sponsoring the “Flick Football Challenge,” which invites fans to share videos of their paper football abilities for a chance to win free pizza from the $5 Flavor Menu.