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A Fascinating Story In Franchising

The amazing thing about franchising is that anyone can succeed doing it. All you need is an idea and a service that can help people everywhere and success can be yours.

Take Julian Gordon. The founder of Gordon Industries (manufacturer of metal architectural products such as doors, railings and stairs), Gordon found himself at the right place at the right time: specifically Boston in the 1980s with a bull market in the property world about to explode. Builders needed his doors and stairs and he reaped the profits, living the good life. Economies are cyclical though, and by the beginning of the 1990s, following the collapse of Bank Of New England, Julian could no longer cash a check.

Yet he did not accept defeat. He took his knowledge of the world of metals, saw an emerging gap in the market and found a new economic model. Amramp was born in 1998. It was a franchise that provided metal ramps to residences. It was perfectly suited to grow alongside the aging of the Baby Boomer population. But when he found the distribution system wanting, he turned to franchising in 2002. Ten years later, there are 45 Amramp franchises in the US and Canada and another 20 ready to open soon. Franchising has helped Julian enjoy success again. It's further proof that franchising works.

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