There are lots of people starting to get to "that age."
I’m referring to the age of 65, or so. At “that age, you’re a senior. And, you’ll be surrounded; by other seniors.
Frank Hobbs from the US Census Bureau says that the elderly population increased eleven fold between 1900 and 1994; the non-elderly increased only threefold.
According to the US Census Bureau: “In this century, the rate of growth of the elderly population (persons 65 years old and over) has greatly exceeded the growth rate of the population of the country as a whole. The elderly increased by a factor of 11, from 3 million in 1900 to 33 million in 1994. In comparison, the total population, as well as the population under 65 years old, tripled. Under the Census Bureau's middle series projections, the number of persons 65 years old and over would more than double by the middle of the next century to 80 million. About 1 in 8 Americans were elderly in 1994, but about 1 in 5 would be elderly by the year 2030.”
Those numbers are huge!
Seniors don't want to end up in a nursing home. They want to stay home instead. Not only do they want to stay home, they want to remain mobile. Opportunities in franchising abound to serve those two important needs.
Plus, there’s lots confusion about what's covered and what's not covered by the insurance companies, along with Medicaid, and Medicare. Things aren’t simple when you’re a senior, sometimes. Today’s best senior care franchises provide a multitude of services that consist of medically related and non-medically related services. Here are some example:
- Diet monitoring
- Assistance with clothing selection
- Care for houseplants and pets
- Appointment scheduling and reminders
- Help with and/or supervision of needed home maintenance
- Escort to doctor’s appointments
- Medication administering
- Alzheimer's care
- Insulin Injections
- I.V Therapies
- Wound Care and Dressing Changes
Senior care franchise owners provide much-needed services for an aging population. If you’re interested in this sector of franchising, you need to know that it’s an outbound-sales type of franchise opportunity. Throngs of needy clients aren’t going to be lining up outside the door of your strip-center location anxious to do business with you; you’re going to have to sell and market to them.
The franchisor you partner with will undoubtedly have a training program that covers the sales and marketing aspects of the business. Just make sure that you’re comfortable in that role. It’s not the only thing you’ll be doing, but it’s a major part of the business.
One more thing; if you really do want to impact lots of people, (who really need the services that you’ll be offering as a franchise owner) this business may be a great one for you.
Franchise Direct has an entire section featuring top senior care services franchises, so please check them out, and fill out a request for information form from the ones that you’re interested in.
(This post was written by The Franchise King®, Joel Libava. Joel is the King of straightforward franchise information, and a strategic marketing partner of ours.)