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Getting to the Cutting Edge of Franchising

Have you ever considered going into the hair cutting business? Or are you an independent hair stylist or a barber yearning for that extra bit of support that only a franchise network can provide?

If you answered yes to either of those two questions, a new story in the latest issue of Franchise Times may be of interest. It is a profile of hair salon franchises in the midst of the economic downturn and states that the industry is growing.

“Based on the growth we’re experiencing, we know that consumers continue to seek out the consistent, predictable services that franchise companies offer," said Rob Goggins of Great Clips told the magazine

It's clear from the article that a variety of tactics can work in this diverse marketing. Great Clips have made their name by offering value, while profiting from a range of connections with some high-profile sports associations.

On the flip side, Roosters Men's Grooming Centers are doing just fine by attempting to attract a wealthier clientele with a surplus of boutique experiences.

For a franchise sector dedicated to a fairly ordinary thing - hair - there is a surprising amount of diversity to be found here for entrpreneurs.

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