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Global Initiative Spurs Domino's

As we near the end of the first quarter of 2010, it’s clear that international franchising remains a major priority for franchisors. No franchise fulfills this mantra better than Domino’s, who have recently renewed their commitment to global.

The Detroit Free-Press chronicled the first week on the job for J. Patrick Doyle, the new president and CEO of Domino’s. Doyle’s work didn’t begin in Domino’s main offices in Ann Arbor, Michigan. Instead, he was in Saudi Arabia and India, opening new Domino’s franchises.

Doyle cut the ribbon on Domino’s 300th Indian outlet and revealed a very interesting fact: by 2015, Domino’s international sales will be more lucrative than their American sales. That’s a huge development for a franchise with the domestic investment of Domino’s and it shows just how invested American franchises are in foreign development.

But Domino’s haven’t abandoned the US market entirely either. They’ve just changed their American pizza recipes in order to break the cliché that their pizza isn’t that tasty. Still, though, international franchising is proving extremely lucrative for Domino's. Just look at the success of their Indian master franchise Jubilant FoodWorks, which went public in January and saw their shares rocket by 58%, according to the Free-Press.

Keep visiting Franchise Direct for news on the best international franchise investments, including our upcoming Top 100 Global Franchises for 2010.

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