Funding is the most pressing issues for franchisees and franchisors at the moment. The facts back up what we hear everyday: there are thousands of willing franchise owners across America who only need funding to begin their franchise dream. Finding bodies to loan them that money remains a serious challenge though.
Enter Google. The most popular website in the world has been flexing its power all over the place in recent months and we’re delighted to learn that it has decided to do its share to support small business and entrepreneurship.
Via the Google blog, we’ve learned that Google has launched its Startup America Partnership. With this initiative, Google aims to forge “an alliance of the country's most innovative entrepreneurs, corporations, foundations and other private sector leaders” with the intention so that companies can “promote their business with Google advertising over the next year”.
Essentially, Google will match ad spending on Google ad platforms like Adwords and Boost and “receive a $1,000 Google match for $1,000 spent between June 1, 2011 and June 1, 2012”. In essence, as Google economist Hal Varian says, businesses will be able to make $2 for every $1 they spend.
If you’re interested, we recommend you visit their Resource Center.