Coffee franchises are some of the most lucrative franchises in America. They thrive, because unlike other food franchises, they advocate a space where people can gather to meet, share ideas or simply procrastinate. It's funny how procrastination can often foster innovation, and interestingly, Caribou Coffee is a coffee franchise that's discovering new ways to approach the concept of the cafe.
Fast Company recently paid a visit to get a sense of the culture of innovation that's being developed at Caribou. There they meet Mike Tattersfield, CEO of the franchise, working at a desk that doubles as a fussball table. It's just an inkling of the sort of free thinking that the franchises encourages. Caribou didn't become America's second best coffee franchise for nothing.
We try to have measurable connection at the store level,” says Tattersfield. That means cafe staff is charged with coming up with games and having fun. “It breaks down barriers and creates a great story line.”
It's that kind of trickle down open-mindedness - existing both at the corporate level and in individual units that makes the franchise stand out from its competitors. It's for those reasons that franchisors of all stripes need to take a leaf out from the Caribou playbook and reinvent the rules of franchise success.