Malcolm Gladwell’s concept of the tipping point has become so ingrained in our cultural consciousness, it barely needs further elaboration. But for those who don’t know, a tipping point describes “the levels at which the momentum for change becomes unstoppable”. I mention this because it’s dawned on me that before our very eyes, one franchise sector has attained tipping point status. I'm talking about green franchises.
Over the last few days, the franchising/entrepreneurial blogosphere has been abuzz with talk about green franchises. It started with a Wall Street Journal blog post on Tappening, which questioned if eco-friendliness and business-mindedness could co-exist. After that, the Franchise Sales Blog discussed the popularity of green businesses in suburban Illinois. Then Anita Campbell over at Small Business Trends touched off an interesting conversation when she mentioned that her business is getting greener and greener. Even the King himself weighed in with his own thoughts on the green sector yesterday.
It seems that there is more happening here than simply bloggers aping each other's content. Green franchises are emerging as one of the true growth sectors in franchising during the economic downturn. While many commentators might have doubted the business world’s ability to stick with the green sector as the recession struck, it seems that green thinking and green business strategies are becoming increasingly cost-effective, and thus increasingly popular.
The real question for entrepreneurs now is this: which green franchise makes the best investment? Franchise Direct recently launched its own green franchise category and there's a real range of interesting businesses to avail of. Check out these opportunities and start planning for the future today.
Finally, readers, what do you think explains this surge in interest in green franchises?