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Home Care Industry Making Strides

The advantages of the home care industry are manifold. With the graying of America, more and more people are choosing to age in the comfort of their own homes, and the franchise industry has quickly filled a void in the caring business.

The industry is growing fast and planting roots across the country, even up to northern Nevada. The Reno Gazette-Journal has a pretty topical story on the industry, focusing on Barbie Denmark, a Comfort Keepers employer. She finds that the business has been perfect for her.

"At the end of the day, I feel very good about myself,” she told the paper.

The article examines the state of the industry in Nevada and predicts a kind of growth that is being replicated all across the country in the industry.

"It is much cheaper to age at home rather than a care facility," said Peter Morris, owner of a BrightStar home-care franchise that opened in Reno this year. "As a startup company, I see only growth ahead."

This movement is of course bolstered by demographics. But it’s fascinating to get a sense of the national reach of the industry. It’s not just cities and suburbs around New York or California where this movement is thriving. Across the country, from coast to coast, Americans are choosing home care and they’re looking to franchises to assist them in their golden years.

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