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Honest-1 Auto Care Continues Expansion in Three States

With a home base in Scottsdale, Arizona, Honest-1 has been franchising in the automotive repair industry for over ten years since its start in 2003. From veteran franchisees looking for a new career option and retirees seeking to manage a new business project, Honest-1 invites franchise partners from a diverse set of backgrounds.


Honest-1 franchise locations are growing each year across the country as the brand steadily expands its environmentally sensitive and family friendly automotive repair concept. 2012 marked a year of exciting growth for the company after sales jumped 30 percent. New locations have hit California, Georgia and Pennsylvania in recent years with managing franchisees coming from two increasingly franchise-friendly demographic groups: military veterans and retired professionals.


California’s primary Honest-1 location sprouted up recently in 2012 with a franchise serving the greater Los Angeles area out of Diamond Bar. Harry Downs operates this location with the help of his family, including a son with over ten years of experience as a licensed mechanic. Downs opened the location after serving for 25 years as a Los Angeles County bus driver and now benefits his community by offering honest automotive repair services.

From 2011, Georgia has seen Honest-1 locations open in the greater Atlanta metropolitan area including Roswell and Marietta where area development is underway. The Marietta location is operated by Air Force veteran Butch Carter who was attracted by his interest in Honest-1’s environmentally sound business concept. Adhering to an Auto Care ESA (Environmentally Sustainable Actions) Program, Honest-1 stands out in the auto care industry as a concept built on accountability, which no doubt attracts numerous franchisees each year.

As a retired professional at the age of 50, the first Honest-1 franchise operator in Pennsylvania was also intrigued by this environmentally conscious auto care franchise. Jim Lehman, who runs his location with his family in Malvern, decided to jump into business ownership as a second career. Bypassing a typical retirement lifestyle, this franchise investment allows him to manage his own schedule and support his local community by building lasting relationships with area residents.      


From the start of the Honest-1 concept, an exceptional focus on the experience of female customers and families has paid off for the brand and for communities. The vast majority of customers seeking auto repair today are female, and this customer demographic continues to grow. A need for convenience, comfort, and trust warrants attention and the Honest-1 system strives to live up to its name. COO Rissy Sutherland has influenced the brand’s success since 2008 with a continued aim at maintaining lasting customer relationships, creating a comfortable experience in each location, and emphasizing a repair-it mentality versus a replace-it mentality for an eco-friendly influence on the automotive repair industry.  

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