Food franchises sell food that Americans love. Not all of it is healthy though. American citizens and now the government at local, state and national level, are getting serious about public health and the kind of food that people are sold at restaurants. This doesn not mean the end of food franchises. Not by any means. But it does mean that food franchises are going to have to get transparent about the ingredients in their food.
With laws in the pipeline declaring that things like sodium and calories must be declared, a few interesting innovations have been released that allow franchisees to provide more health information and allow customers to design a healthier meal. One of these innovations is the health kiosk. It’s been given a trial run at a McDonald’s franchise in Richardson, Texas, as QSRweb reported recently, and it’s quite fascinating innovation.
Instituted by franchisee Jonathan Chan, what the nutriotional kiosks do are provide clear and concise info on all of the nutritional info on the McDonald’s menu as well as allow customers to plan out their meal. As QSRweb write:
The Richardson McDonald’s kiosk is located in the restaurant’s lobby and allows customers to review the entire menu and nutritional information such as calories, fat, sodium and carbohydrates. It includes a 42-inch LCD touchscreen that makes it easier for consumers to pick and choose meal combinations.
The kiosk includes a “Build Your Meal” tool that helps customers see the total nutritional breakdown of their selections. They’re guided through four steps to choose an entrée, snacks or sides, beverages and dessert.
It’s a really fascinating innovation. You’ll only find it in this one McDonald’s in Texas, but I believe it will be the future. Franchisees will find that transparency with nutritional info will not only intrigue customers, but it will pay off.