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How to be a successful Mompreneur
It’s time to introduce a new kind of entrepreneur: the Mompreneur. She is a woman who, on top of tackling the challenges of raising children and keeping a house in order, is out there starting a business. It’s not as impossible as it sounds, as one franchising Mompreneur is currently proving.
Lisa Druxman is a mother of two and the founder of Stroller Strides, the fitness franchise for new mothers. It’s an innovative franchise concept that takes a lot of work, as Lisa told the Young Entrepreneur blog, when she outlined her daily schedule:
Wake up at 4:30 or 5:00 and grab coffee that has been pre-set and ready. Get on my computer and work on emails from about 5:00 – 6:30 when my kids wake up. I will do the mom thing and get their breakfast, pack my son’s lunch, get them dressed, etc. My son will go to school and then I will take Rachel to Stroller Strides class 3 days per week. My nanny meets me after class and I head right to the house to work. These traditional work hours are when I schedule my meetings, phone calls, etc. I work until about 4:00 when my son comes home from school. I then do the mommy thing again until they go to bed. Luckily, my kids go to bed early (about 7:00). I then work from 7:00 – 10ish and go to bed and it starts all over again.
But by the sound of it, Lisa is not phased by the commitment of running a franchise. She has a lot of interesting things to say to women who are looking to start their own business or open a fitness franchise. She has organically developed Stroller Strides into a thriving business and has this advice to offer to other women:
I hope that all women follow their dreams. I’ve learned that truly anything is possible. The only thing that separates us is those who think about their ideas and those who actually move on those ideas. Go for it. There’s nothing wrong with failure. You just brush yourself off, pick yourself up and go for it again. Approach life as if the net will always appear when you take a leap!
