Joel Libava has made many outstanding contributions to the franchising community since he took on the role of the Franchise King. He has worked tirelessly to help people find the right franchise for them. His new book pools that lifetime's knowledge into a handy and wonderfully-readable book called Become A Franchise Owner.You'll immediately recognize Libava's straight-talking style in his book. Joel is truly an honest broker when it comes to giving business advice. As a former consultant, he's seen franchises thrive and franchises fail. Most importantly, he understands the fine line between success and failure. This wisdom is the backbone of his new book. Not everybody is cut out for the hard work of running a franchise, and after reading Joel's book, you'll know right away whether a career in franchising is right for you. The most important part of purchasing a franchise is honestly assessing your skills so that you can find the ideal franchise for you. Joel's Become A Franchise Owner will help you look yourself in the mirror and face up to your strengths and weaknesses as an entrepreneur. And if you decide franchising is the right path for you, and can choose a business that's perfectly suited to your abilities, Joel's book also provides a list of 40 questions that you must ask yourself before signing on the dotted line. Of course, Joel Libava is a frequent contributor to Franchise Direct. Even if he wasn't, though, we would give this book a ringing endorsement. As Franchise Direct CEO Sean McGarry writes: "Joel Libava's informative, succinct guide to franchise investment should be a must read for anyone thinking of buying or expanding a business through franchising. The book is packed with business wisdom and advice, all presented in Joel's inimitable, readable style. In a market littered with how-to publications, this one stands out as a really useful, practical aid to franchise entrepreneurs everywhere."
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