I don’t know about you, but we had a great time at the IFA Convention in Orlando over the weekend. IT was a whirlwind of handshakes and ‘nice to meet you’s’ but there was also a lot of time to sit down and work on some joined-up thinking on how to get franchising moving forward. A lot of exciting announcements were made as well.
One of the most exciting announcements to come out of the Convention was news that the IFA and Boefly, the online marketplace connecting small business borrowers with lenders, have announced a strategic alliance. Under the terms of this alliance, both parties “will jointly develop and conduct educational programs focused on credit access for franchise businesses. Additionally, BoeFly will develop and release two research reports based on its own small business loan request and small business lender profile data, and BoeFly and IFA will jointly create a monthly Franchise Lending Index providing heightened visibility into the volume and demand for small business lending.” Boefly will also be sponsoring VetFran. one of the best initiatives for veterans in franchising.
The convention was also excellent opportunity to discuss how to grow franchising. One example of the kind of conversation that took place in Orlando was this live chat held on the Wall Street Journal’s website with Ron Feldman, CEO of Franchise America Finance, Mary Jo Larson,publisher of Franchise Times; and Darrell Johnson, President & CEO of FRANdata.
It was a great few days for franchising and we hope to see you next year at the IFA Convention.