In terms of lobbying for the franchise industry, the International Franchise Association is one of the most diligent and influential bodies in the country.
They've taken that campaign to a new frontier in the internet now, as they've launched an innovative partnership with social media giant Facebook.
Facebook has announced that the IFA is now one of its official partners. Because of the affiliation, "franchisors and franchisees with tools to grow their franchise systems and better connect with customers in their communities." As IFA boss Steven Caldiera said: "As a world leader in connecting people in a trusted environment online, Facebook's involvement with the IFA will help franchise businesses drive sales and create jobs."
So the deal will benefit not only the IFA, but many of its affiliates. Specifically, Facebook will be offering a staggering $10 million in free advertising to upwards of 200,000 small businesses. In general though, the social media site will try to assist both franchisors and franchisees connect and empower themselves in business.
This is an interesting innovation and we're intrigued to see how it will evolve to promote franchising.