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IFA Convention Buzzing with Tech Tips to Promote Franchising

Remaining one of the foremost opportunities for franchise professionals to brainstorm, educate themselves, and promote their brand, this year’s annual IFA Convention has been completed now for nearly two months. The “buzz” around the exhibition hall was one created by a wide range of businesses and franchising folks from all over, which added to the excitement of attending.

Watch this brief step into the convention, a collage of what took place throughout the exhibition hall, with Franchise Direct behind the camera.


The primary component that makes conventions like these possible is the amazing technology behind it all, connecting franchise industry pros from across the country. Likewise, attendees of the event took home a number of valuable pointers related to best practice while handling their presence in the online world.     


Though some franchisors are reluctant to jump headfirst into the various social media and other tech opportunities out there (largely due to misunderstandings about exactly how these can benefit the franchise), many franchise businesses today are enjoying some of the incredible benefits that come along with having a powerful online presence.

By building a powerful online presence, franchise businesses benefit from a much wider audience of potential customers and franchise partners. After all, many potential franchise investors look into a brand and interact with it numerous times before inquiring any further.

This fact makes it vital that franchisors interested in using technology to benefit their brand incorporate their image well with online tools. This boosts visibility in the most desirable manner and promotes quality connections with potential franchisees.

 technology use in franchising
Some of the discussions at this year’s conference involved making good use of Google + and location pages such as those available through Google, Bing, Yelp, etc. Both tips involve boosting company search engine rankings and aiding the process of substantiating the franchise business as legitimate. This all ultimately allows businesses to become even more visible to the millions now using the internet to research their next business investment venture, as well as where to spend their cash on the latest products or services.

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