We’ve blogged about the popularity of fast food chains in southeast Asia before. People love American fast food franchises so much, they have their weddings there.
In Japan, according to ABC, the fast food rivalry is particularly heated between McDonald’s and KFC. Japanese people love KFC so much they have to pre-order their chicken meals for Christmas.
"Our holiday sales are five to ten times higher than other months," said KFC spokesman Sumeo Yokokawa told ABC. "In Japan, Christmas equals KFC."
In Japan, Christmas isn’t a national holiday, but regardless people seem happy to use it as an excuse to indulge their love for fried chicken. In fact, through an aggressive marketing campaign, KFC are attempting to make Christmas an occasion for Japanese people.
And all by all accounts, it seems to be working.
"KFC has managed to hold their own during the Christmas holiday," said business professor Roy Larke. "They've got a long history of very aggressive, very intelligent marketing. I don't think anybody can match that."
In order to compete, McDonald’s have launched their own Christmas-themed meal and are even trying to promote their own chicken brand.
So to all of our Japanese readers, we wish you a merry, Colonel-inspired Christmas.