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In rude health: charting the rise of health care franchises.

To the ambitious businessman or businesswoman, it seems anything can be franchised.

That might be the lesson to take from the expanded growth of the health care franchise industry in recent years. Time was, your local doctor could be relied upon to make house calls for a biting flu, or worse. And while the accessibilty of health care is a politically divisive subject in this year's election, many entrepreneurs have thrived by bringing the doctor to the people.

So these days, specialist elements of the health care sector are experiencing a resurgence thanks to the benefits of the franchise model.

The rise in health care franchises follows along the familiar franchise story lines: members of niche areas of the health care industry- optometrists, chiropractors, etc. – have found support for their business by signing up with franchises that have broad popularity rather than testing the choppy waters of independent practice.

One of the main advantages of running a health franchise for people trained in medicine is that medicine can again become their primary focus. Under the umbrella of a franchise, doctors can take off their 'businessman' cap, as people within the franchise take care of any of branding concerns.

Another advantage of franchising for health care professionals is that customers are attracted to consistent pricing. In independent practice, the cost of routine care can veer wildly from doctor to doctor. Franchises offer fixed pricing from store to store and consumers, whether they are looking for a Big Mac or an eye test, find that reassuring.

Still, health care franchises are not exactly a new industry: estimates put the healthcare and senior care industry around $70 billion. Optometry continues to be perhaps the easiest and one of the most popular health care areas to franchise. Pearle Vision was the first optometry firm to franchise itself and still continues to be a national force. In recent years, there’s also been a boom in spinal care and massage franchises.

There's probably been no better time to explore purchasing your own health care franchise. In all, Franchise Direct have quite a diverse array of franchises opportunities available. If you think opening your own health care franchise might interest you, why not consider a move with Franchise Direct?

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