Here at the Franchise Direct blog, we are always looking to keep franchisees abreast of new technological developments that might help them generate new business solutions. So we feel dutybound to blog about this recent Wall Street Journal story about a new study from the Center for Hospitality Research at Cornell University on dining technology.
Nearly 2,000 restaurant-goers were asked their opinion on the usefulness of a number of computer technologies that are meant to improve their dining experience, such as online reservations or paying with a cell-phone. Some of the findings will be of great interest to food franchisees with eat-in options.
- The most popular restaurant technologies are pagers and online reservation systems
- Diners prefer technology that increases convenience at the beginning stages of the meal, instead of the end.
- Diners rarely use cell-phone payment.
Also, we’ve written extensively about the state of the pizza franchise industry in the past. Pizza franchises with take-out/ delivery options might be interested to learn about the latest innovation in pizza boxes: the green pizza box (it's called that even if it is made out of cardboard). The video below explains all: