News from a few months ago that the Iraq war has officially ended has meant more and more soldiers are returning from the frontlines. They will home come looking for new horizons and new opportunities. Luckily, franchising is there to assist them.
I've been alerted to two interesting articles on veterans in franchising which each suggest that veterans will continue to enjoy more and more opportunities in franchising in the coming years. One centered on the large number of military veterans who attended last weekend's Franchise Expo South convention in Miami Beach. CBS spoke with veterans who deliberately decided to attend the event with the hopes of finding an exciting new business opportunity. Vet Fran is there to help.
“We stepped up our campaign because of the need, the obvious draw down with the end of the Iraq and Afghanistan wars. We’ve stepped up,” said Beth Solomon of VetFran.
The unemployment stats for military vets is devastating: up to 30% according to estimates. Vet Fran aim to get 7500 veterans into franchising by 2014 and are doggedly looking for more franchise talent. One person who just realized his franchise dreams is Pablo Atehortua, who fought in the Iraq war and has just opened his own Little Caesars franchise in Connecticut. Little Caesars have their own Veteran program and Atehortua is delighted with the opportunity. There's an inspiring TV report about it here.
"It's perfect," he said. "It's been a dream of mine, like everyone else who wants to open their own business. It's great news."
He gets to share his dream by providing employment for 50 people.