America's #1 Franchise Directory, Trusted for Over 15 Years

Is It Worth Putting Your Franchise In A Reality Show?

The endless hunt for publicity and promotion has driven entrepreneurs to do many daring things. But the person who features their business or franchise on a reality TV show is truly brave. All kinds of unforeseen things can happen while the camera is rolling, and unlike the service they provide, the franchisor and franchisee have no say in the final product that TV producers dish out.

The issue of reality TV's shows and franchises pertains largely to food franchises. America's growing hunger for chef-related television has led to a glut of food programming - with everything from 'Hell's Kitchen' to 'America’s Next Great Restaurant' to 'Famous Food' entertaining viewers. As producers to create new reality show concepts, we've seen the blossoming of a certain reality show genre - the restaurant makeover. Perfected by Gordon Ramsey on 'Kitchen Nightmares', in this kind of show, a celebrity chef visits a stuttering restaurant and shows it how to shape itself up.

Now undoubtedly, being on TV is a great outlet for publicity, but is the ideal way to promote your franchise? The first problem is that you'll have to admit that your business is slumping. The producers of the show will also show your business in the most unsavory light and subtly question the competency of many of the staff and possibly the management. The upshot is the narrative is generally one of redemption for restaurants, after the celebrity chef shows them the light.

While most of these shows feature independent restaurants, it is possible for franchises to appear on reality shows. I recently read a blog post offering 5 tips for getting your restaurant on a reality show, so it is possible with the right TV show concept and consent from corporate level. I expect this redemption narrative will soon crossover to different business concepts.

Interestingly, Janet Forgrieve outlined the pitfalls of reality TV shows for restaurants in a recent article. TV publicity does not guarantee success in the slightest. Jamawn Woods, winner of 'America’s Next Great Restaurant', recently closed the doors on his three Soul Daddy restaurants. There was a kind-of multi-unit, franchise feel to Soul Daddy, but ultimately the restaurants faltered. Sometimes, a bit of ingenuity and hard work can go a lot further than free publicity.

comments powered by Disqus

Your Request List

You can add items by clicking the "Add to Request List" button or checkbox when you find something you're interested in.

You may add up to 15 items to your Request List

Your request list will follow you around the site.

When you are ready to complete your request for free information, click "Submit" in your Request List.

Why not get started by browsing our New Franchise Opportunities or Low Cost Franchise Directory?

You may only enter 15 items in your Request List.

To request information from your selected companies, just fill in the form and click "Submit".

OK, got it

Request Info From:

  •  

Your List is Empty

You can add items by checking the "Request FREE Info" boxes.

* indicates required field

Optional Information

Join our mailing list!

Yes, I have at least $50k to invest and I'm interested speaking with a Franserve affiliated consultant.

Terms and conditions apply. We respect your privacy.

TRUSTe online privacy certification