Fixed retail space has always been a challenge for franchisees and franchisors.
While it’s nice to have a well-positioned storefront, there’s nothing quite like being mobile enough to directly reach potential customers. Thus, we have seen many food franchises opt for van-based units in order to get out on the street and drive up their presence.
But can the mobile model work for businesses that don’t sell food? Possibly. Young, fashionable entrepreneurs in New York City and beyond are currently having great success selling clothes via a moving truck. As Entrepreneur has reported, Cookies-n-Cream are just one of a few trend-setting companies exploring the world of mobile retail.
Cookies-n-Cream utilize a self-designed, converted DHL truck from which they sell designer T-shirts and other miscellaneous items. The team of three have had great success selling their wares to fashion-conscious New Yorkers. They are now considering national expansion – and franchising may be the most profitable network to launch a national network.
Patricia Norins, a retailing expert, told Entrepreneur why she thinks this trend is likely to grow and grow:
"It feels trendy, like the hip new thing--people are interested in different types of shopping experiences and are looking for new venues. Maybe they don't want to go inside, maybe they don't think they're going shopping until they see something that creates an impulse buy."
Many entrepreneurs have been sitting back and waiting for the next big development in retail franchising. The revolution seems like it may be coming on four wheels.