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KFC's Amazing Rise In China Continues

The premier of China Wu Jintao was visiting the White House last week and his visit shined a light on the strongest new common bonds between the two countries: a love for Kentucky Fried Chicken.


China’s love for the Colonel Sanders creation continues to go rapidly, as CNNMoney have chronicled. In the last year, the Yum! China’s third-quarter sales topped $1.2 billion. That’s a 20% increase in one year, which is a radical improvement. KFC is the staple brand in Yum! China’s staple. Yum claim that entering the Chinese market early on – way back in 1987 – has allowed them to get a firm grip on the Chinese market. There are now nearly 3,700 KFC’s in China.


KFC have also let their restaurant evolve for the Chinese market.


"Their restaurants are different in China. They are more like casual dining and upscale than fast food. They've made the menu acceptable to locals," said John Fox, manager of the FAM Value Fund in Cobleskill, N.Y told CNN.


KFC’s advances in China had been making news and it seems to be showing no signs of stalling. They are now the benchmark for franchises trying to renew their fortunes in the international markets.

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