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Loyalty Continued: Make Returning Easy for Happy Customers

The link between loyalty and technology is becoming stronger with each passing year as businesses update their approach to customer retention and marketing.  Some of the perks of technology?  Reaching your customers faster, covering a wider area, and mobile interaction.

Through the use of technology, customers can interact with local franchises at the time of their choosing, which may involve mobile interactions.  As such, making sure that all correspondence with customers through loyalty programs is relevant and of import must take priority to ensure that customers at no time feel the franchise is offering outdated or useless communication.  Respecting the interests and space of customers is important.

Whether in person interaction or via mobile phone (namely through the use of text messages), loyalty programs can feature customer choice to sign up in person or opt in through electronic media.  This can also involve email and franchises choosing loyalty programs are wise to research which avenue of contact will reach their customers in the most reasonable and relevant way.  This may vary based on the product or services offered and loyalty programs are in no way strictly limited to the food franchise industry that so often benefits from the use of loyalty systems.

Creativity may be in order to establish the right way to approach this important area of marketing and customers may even opt into polls to better establish their needs, their interests, and the limits that companies must operate within to retain interest over time.  Certain clients may prefer online social media, others not so much, depending on demographic information and even the region in which the franchise operates.  These matters must be carefully considered so as to aim marketing arrows with accuracy, to a specific customer through a specific outlet.

The overall aim is for franchises to locate the precise needs and interests of target customers, and delineate an ongoing way to offer services through an incentive-based structure that is appealing to a variety of lifestyle types, from those dialed and wired into social media, mobile interactions, and those who choose the simpler route via face to face interaction.  Each approach to customer loyalty has tremendous value for different reasons, which is what makes offering a variety of access points to incentives an even greater way to cover more ground with a diverse customer population.

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