Travel can certainly be considered one of life’s most potentially mind-expanding endeavors, whether on a local or global scale. Populations around the world are more mobile today than ever before in human history.
It therefore comes as no surprise that the foundation of the Maui Wowi Hawaiian brand was developed from 1982 onward with a focus on serving healthy and delicious coffee, lattes, hot koko and fresh fruit smoothies to customers on the go.
Meeting and serving customers where they happen to be as they hustle and bustle onward throughout their day has a kind of magic to it. Through Ka'anapali carts, mobile concession stands or kiosks at locations seeing hundreds of customers via foot traffic per day, Maui Wowi has created a flexible business model.
Franchise partners are able to reach out to a hugely diverse group of customers in a wide variety of locations. Events of all kinds held at stadiums and convention centers are ideal venues, coupled with locations such as airports and university campuses.
This fact alone makes the concept incredibly viable for those seeking to combine their love for the Maui Wowi Aloha Spirit with their desire to provide healthy food choices for the many consumers seeking them while visiting an area for a time or traveling from one place to the next. Even so, franchisees can also gladly take on operation of fixed locations, be they set up in malls, featuring drive-thru locations, or as individual sites that attract many local loyalists.
And the appeal of the brand with its different business models also unsurprisingly continues to attract both local franchisees and those originally hailing from countries outside the U.S. Including U.S. territories and those in countries abroad, over 400 units are currently in operation and franchisees entering the U.S. on E-2 visas are also becoming part of the local Maui Wowi ‘Ohana, or family.
The culture of the company as well as the widespread appeal of the Hawaiian culture that the brand embodies make the franchise system a great fit in most countries. Recruiting incoming franchisees who intend to operate both within and outside the U.S. reflects the brand’s commitment to bringing Hawaiian flavor and island attitude to countries around the world, while also working alongside a diverse set of franchise partners with a passion for serving quality, healthy on-the-go options.
To find out more about Maui Wowi’s company culture and hear from existing franchisees and Maui Wowi’s VP of Business Development discussing the brand with Franchise Direct, visit this link here.